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How does the server location influence the Google search ranking?

Question: 

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Solution

Google search results depend on the location of the website and the location of the surfer. A result of the same location will likely be shown on top while results from other locations will likely be displayed on bottom. This is also true for countries. For that reason many homepage owners wish their website to run in a specific country. They say that Google analyzes the IP address of the server, finds out about the country that the domain content is related to and sorts the search result by that information.

This is only part of the truth, however. Google does sort the search result by country, but the association of country and web server rarely depends on the server's IP address.

At first Google checks the toplevel-domain. If the domain is a country domain such as .us, .co.uk, .au, .sa etc. Google associates the website with that country, in this example United States, United Kindom, Australia, South Africa and so on. It does not matter, where the server is located or which IP address it has. It is impossible to associate a country toplevel domain with a different country in Google. Even if your server was located in India while you have a .us domain name, Google would still associate your domain with the United States.

However, if you use a generic toplevel domain such as .com .com, .net, .org, .info, .biz etc., that is naturally not associated with a specific country, you can set the association yourself using Google Webmaster Tools. In that case, too, it does not matter where the server is located or which IP address it has. Google Webmaster Tools is a Google application website where you can set many important data on your website for Google searches.

Only if you neither use a country toplevel domain, nor associate your generic toplevel domain with a specific country in Google Webmaster Tools, Google will analyze your IP address and associate your website with the country where the server is located.

Opposed to the commonly mistaken opinion of many "experts", it does not matter, in which country your server is located or which IP address it has. For country toplevel domains, the server is associated with that country anyway, for generic toplevel domains you can set any association of your choice.

 

Overview of frequently asked questions 

 

 

 


 

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FAQ – frequently asked questions 

 

Colombia

Austria

Canada

Guinea

Palau

Cuba

Lesotho

Antigua and Barbuda

Panama

Papua New Guinea

Jordan

Argentina

Costa Rica

Australia

Germany

Bahamas

Liberia

Barbados

Belize

Paraguay

Uganda

Honduras

Peru

Malawi

Bolivia

Botswana

Malta

Chile

Philippines

India

Marshall Islands

Puerto Rico

Rwanda

Saint Kitts and Nevis

Samoa

Mauritius

Saint Vincent and the Grenadines

Zambia

Jamaica

Mexico

Saint Lucia

Dominican Republic

Madagascar

Switzerland

Micronesia, Federated States of

Kenya

Dominican Republic

Namibia

Seychelles

Nauru

Ecuador

Sierra Leone

El Salvador

Fiji

Singapore

Gambia

Solomon Islands

New Zealand

Spain

Nicaragua

Sudan

Swaziland

Nigeria

Pakistan

South Africa

Kiribati

Ghana

Tanzania, United Republic of

Tonga

Guyana

Tuvalu

Uruguay

Venezuela

United States

Ireland

Cameroon

Grenada

Guatemala

United Kingdom

Zimbabwe

 

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